Customer Differentiation Diagram

A schematic presentation of the process of finding (identifying) the prospective customer and then differentiating on him according to our product and his expectations about it, but also according to his needs, LTV, demographics etc., as it was described in our post "Differentiation on Customer (Customer Needs, Discounted LTV, Demographics)", based on Rogers and Peppers (2004, pp. 87-160), is shown in the following Diagram.