Relationship Marketing and More

Relationship Marketing and More

2014/04/04

KMV Model Hypotheses

H1      There is a positive relationship between relationship termination costs and relationship commitment.
H2      There is a positive relationship between relationship benefits and relationship commitment
H3      There is a positive relationship between shared values and relationship commitment
H4      There is a positive relationship between shared values and trust
H5      There is a positive relationship between communication and trust
H6      There is a negative relationship between opportunistic behaviour and trust
H7      There is a positive relationship between relationship commitment and acquiescence
H8      There is a negative relationship between relationship commitment and propensity to leave
H9      There is a positive relationship between relationship commitment and cooperation
H10    There is a positive relationship between trust and relationship commitment
H11    There is a positive relationship between trust and cooperation
H12    There is a positive relationship between trust and functional conflict

H13    There is a negative relationship between trust and uncertainty 

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